Belgian beer

© Peter Kim | Dreamstime.com

Iron Maiden Announces New Belgian-Style "Hallowed" Beer with Robinsons Brewery

July 5, 2017

Iron Maiden have teamed up with the independent English brewers at Robinsons Brewery once again, and this time, they’re working on a Halloween beer. The Belgian-style beer, aptly named “Hallowed,” is one of the first beers the brewery’s made that contains Belgian yeast.

Robinson’s head brewer, Martyn Weeks, further explained that Hallowed’s use of Belgian yeast will give the beer more flavor. Frontman Bruce Dickinson, a massive Belgian beer fan, shared that the beer will attempt to capture the lifestyle that Belgian beer’s all about—with a “British twist,” of course.

The bottle’s label features Iron Maiden’s mascot, Eddie, dressed in a monk’s robe in honor of Belgium’s monastic brewing style.

Following Trooper, the English ale created in 2013 as a result of Dickinson and Weeks’ first team-up, Hallowed will be available in October 2017, with limited availability lasting just four months. You can find out all about where it’ll be available here and here in the near future.